The Story Of Athletes Roll

Athletes Roll was started in May 2016 to spread awareness for adaptive sports both in and out of the disabled communities. Read below to hear how we got started and what we’ve been up to!

Welcome to the story of Athletes Roll. The stars of the story are Anthony and Lisa Jennings, residents of Londonderry, New Hampshire. Anthony has Becker Muscular Dystrophy, a neuromuscular disease that progressively weakens his muscles. Anthony transitioned into a power wheelchair when he started college at the University of New Hampshire to maintain his independence. At this point, he was introduced to a sport specifically for power wheelchair users called power soccer. Excitedly, he started playing for the Northeast Passage Wildcats in New Hampshire.

The Northeast Passage Wildcats power soccer team at the 2016 Founders Invitational Tournament in Wooster, Ohio

After a year of new adventures in the sport, Lisa attended a Wildcats power soccer game wearing a shirt from Under Armour that read “Athletes Run.” Since she is not an avid runner, she wore the shirt not to showoff her workout skills but to match her new pink sneakers! Once she started watching her son’s team play that day she realized her mistake: these athletes around her can’t run but they’re just as much athletes as ones that can. She felt terrible at her mistake and thought the players and families would think she was being insensitive. Not many people noticed the shirt (and those that did told her they found it funny) but she had a brilliant idea amidst the fright. She would have her husband take a picture of her wearing the shirt with the team in the background so that she could suggest a new idea to Under Armour: “Athletes Roll” shirts to support adaptive athletes! 

Lisa Athletes Run
Lisa wearing an Athletes Run shirt at her son’s power soccer game

Two months after sending in the proposal we heard back from the manager of the Under Armour Innovation Lab who said they were touched by the story and would see what they could do. And what they did was truly amazing! While they couldn’t take on a new clothing line at the time, they took the time to make a customized Athletes Roll logo (which we still use today!) and made 50 Athletes Roll shirts for all of the athletes, coaches, and family members on Anthony’s team.

Northeast Passage Wildcats and Powercats after receiving Athletes Roll shirts from the Under Armour Innovation Lab in 2012.

In the fall of 2015 it was announced that the Northeast Passage Wildcats were going to the Founders Invitational in Wooster, Ohio. Anthony came up with the idea to sell new Athletes Roll shirts to fundraise for the team’s trip. Thinking that could definitely help dampen the costs of the trip we had each player sell preorders for shirts to friends and family. Expecting to sell maybe 50 shirts in total we were amazed to see how excited people were. We ended up selling a couple hundred shirts which significantly helped out with the costs of the trip for individuals as well as a donation to the Northeast Passage organization to assist with other costs. The fundraiser showed adaptive sports to so many people and we knew at that point that we wanted to continue spreading this message.

In late May, 2016, Athletes Roll was created. Days in advance of the Founders Invitational Tournament in June we hopped on social media, prepared (very makeshift) fliers, and got our cameras ready for the trip out to Ohio. While I don’t think we could ever truly be ready for our first event, the Founders Invitational tournament was extremely exciting. It was one of four national tournaments held by the United States Power Soccer Association, with one for each division of power soccer in the US. It was also the first national tournament for the Northeast Passage Wildcats and there is certainly more excitement for them this coming season. [Check out the results of the four tournaments here.]

Moving past the summer of power soccer we attended several other adaptive sports events. We participated in the annual MDA Muscle Walk in New Hampshire which raises awareness for Muscular Dystrophy. We took in the amazing Paralympic Games held in Rio de Janeiro, Brazil. And we joined many other local adaptive sports organizations at an Intro to Paralympic Sports held by Adaptive Sports New England!

Since then, we’ve continued to spread out message of the importance of adaptive sports to people with and without disabilities. We’ve expanded to new sports, recently covering sled hockey extensively, spoke at roundtable events to introduce these opportunities to families with kids newly diagnosed with neuromuscular disorders, and have continued selling our shirts to raise money for the incredible adaptive sports organizations in our area. We hope to continue growing and spreading the word about these amazing sports and hope you’ll join us on our journey! Follow along on our Facebook, Twitter, and Instagram pages, check out our resources and adaptive sports pages, and keep checking back here for updated articles! If you’d like to be the first to hear about new posts from us, hit the subscribe button below! Thanks!

About Athletes Roll Staff

Adaptive sports clothing and media company promoting sports such as power soccer, wheelchair rugby and the Paralympics!

5 Responses

  1. Julianne Evangelista

    Lisa this is truly wonderful. What a terrific testimony to you and your son! You should contact Walter Reed, I bet they would be thrilled with your success. I work in cardiology at Boston Children’s and very familiar BMD. Would love to help. Hope you are well. You look just like the good ole MHS days.

    Liked by 1 person

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